BT Talks - Alex Coteț on Creativity, the Internet, and the Truths People Receive

PODCAST

August 12, 2026

READING TIME: 2 MINUTE

BT Talks - Alex Coteț on Creativity, the Internet, and the Truths People Receive

How does a child from Călărași, scared of fractions and passionate about books, become one of the most influential creators in advertising, YouTube, and film? In the new episode of BT Talks, Andi Moisescu talks with Alex Coteț about creativity, courage, success, and the uncomfortable truths behind the creative industry.

It’s a conversation about curiosity, instinct, and the ability to learn almost anything on your own. But above all, it’s about a principle that has guided him all these years:

"If I like it, I lose money."

For Alex, creativity doesn't mean impressing other creatives, but reaching people. That's why he speaks openly about ego, industry pitfalls, and the importance of empathy, whether you are working with an actor, a client, or a team colleague.

Among stories from behind the scenes of well-known campaigns and amusing incidents on set, the episode also explores how the internet has forever changed communication, audience attention, and the way brands tell their stories.

A candid conversation, full of humor and surprisingly insightful observations about people, creativity, and the power of telling the truth in a way everyone can understand. 🎙️