Bucharest brings out the best in us
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Tell us why you chose Bucharest

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30 July 2026
READING TIME: 2 MINUTE
Tell us why you chose Bucharest

For some, it is the city where they arrived with a suitcase and a plan. For others, it is the place where they were born, grew up, or built their career. Some love it for the opportunities it offers, others for its energy, for the people they met here, or for the places that have become part of their routine.

Bucharest is not a perfect city. But it is a lively city. A city that constantly reinvents itself and that brings together stories, plans, and different people.

Therefore, we are launching a campaign dedicated to Bucharest and to those who have chosen to call it home.

We set out to discover the reasons that make people live, work, and build their future here. Big or small reasons. Some practical, others emotional. Some obvious, others surprising.

Maybe you chose Bucharest because here you found opportunities. Maybe because here are the people dear to you. Maybe for the energy of the city, for a neighborhood you like, for the café where you start your mornings or for the feeling that here you can make things happen.

Whatever the reason, we would like to know it. 💙

I have prepared a page dedicated to the campaign, where we invite you to tell us why you chose Bucharest.

This is just the first stage of the campaign. In the coming months we will continue the story through new activations, initiatives and offers dedicated to our community in Bucharest, inspired by the things that truly matter to those who live here.

Until then, we start with what matters most: people's stories.

Why did you choose Bucharest?

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