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The best loan interest rates of the year are coming. November 6, Bank Friday. Come see

Be part of the BT story 🫶

BANKING, ON RELAXATION
23 February 2026
READING TIME: 3 MINUTE
Be part of the BT story 🫶

In every group of friends there is a trendsetter, the person who finds out first about all the things you also wanted to know: a contest, a good deal, a cool event or a new feature in an app. It is the person who says "Did you know that...?" with an annoyingly nice naturalness.

At BT, trendsetters are those who choose to receive advertising messages. They receive the news directly in their inbox, without waiting for the information to circulate through friends, feed, or stories. It is the difference between learning by accident and being part of the story.

Imagine that your friends are talking about a BT contest with cool prizes (STAR points for shopping at your favorite retailers or VIP tickets to the coolest festival of the summer) or about an event they have already signed up for, and you only discover then that… it existed. That kind of moment when the reaction is: "Really? How did I not see this?".

Well, if you want to be among the trendsetters, all you have to do is explain your consent to send you advertising messages. Basically, it's like following BT, but in the inbox, not on TikTok.

Good things catch on time

Every month we prepare fresh projects, cool partnerships, campaigns with surprises and news in BT Pay. There are cool things, with real utility, that we want to send exactly to those who want to be always-on.

Those who have agreed to receive advertising messages from us receive them exactly when they need them: before the registrations close, before the spots fill up, before they go viral.

It's a small superpower, a digital "VIP pass" that keeps you in the right rhythm. And because we know inboxes are full, our messages are carefully designed: short, clear, without noise. We don't send many, only those that can really be useful to you: an invitation, good news, a relevant update in BT Pay, a fresh partnership.

It activates quickly and lasts as long as you want

You can express your marketing agreement very simply, from wherever you want: on the website, in BT Pay Web or in any BT branch. 

And yes, you can change your options anytime if you no longer want commercial messages from us. It's totally under your control. That's why we say: it would be cool for you to be in the circle of those who miss nothing. It's a good vibe there. 💛

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